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Ramana Kumar, M.
- Consumer Awareness towards Consumer Protection Rights – A Comparative Study of Rural and Urban Consumers of Tirupati Region
Authors
1 Sree Krishna Devaraya Institute of Management, S.K. University, Anantapur, IN
2 SKIIMS B School, Srikalahasti, Chitoor (Dist), Andra Pradesh-517641, IN
3 SKIIMS B School, Srikalahasti (Mandal)- 517641, Andrapradesh, IN
Source
Asian Journal of Management, Vol 5, No 1 (2014), Pagination: 28-34Abstract
Consumer is the focal point in the market oriented economy. Consumer protection is a key concept of consumerism. Every consumer has the rights to ask the manufacturers towards their purchased products. Indian consumers are flood with variety of products after liberalization of the economy. Consumers are provided adequate safety and protection by the consumer protection act 1986, but most of the consumers not aware of their rights and responsibilities. Many consumers are facing problems with sub standard and hazardous products .Even though Government's and NGO's are trying to create awareness among the consumers towards welfare. It is not up to sufficient. An attempt has made to know the consumer awareness level towards consumer protection rights among the rural and urban consumers of the tirupati region and to study the sources of information for creating the awareness among the consumers of the Tirupati region. A sample size of 120 respondents which includes urban and rural consumers of equal size by the convenience sampling technique and descriptive research design is used. The primary data is collected by the questionnaire tool .The collected data is analyzed with the help of weighted mean, Chi-square test and percentages. The analyzed revealed that most of the consumers are not aware of their consumer protection rights. The urban consumers were more aware of their consumer protection rights than the rural consumer. The mass media like News paper, TV and radio were the main sources of creating awareness. The consumers should be educated through the various media.Keywords
Consumer, Consumer Awareness, Consumer Protection Rights, Urban and Rural Consumers and Mass Media.
References
- Consumer protection Act 1986 (March 2004) published by FEDCOT .
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- Kulloli, S., 1995, Clothing consumption pattern of rural and urban families of M.H.Sc. Thesis,Univ. of Agricultural Science, Dharwad.
- Dhillon, M.K., Miglani, S.S. and Singh, M.K.B., 1995, Preference of place and factors associated with purchase of food items and durable goods by rural and urban consumers. J. of Res. Punjab Agril. Univ., 32 (1) : 112-120.
- Kulkarni, M.S. and Murali, D., 1996, Study on purchasing practices of consumers of Parbhani Town. Indian Journal of Marketing, 26 : 3-7.
- Sarwade, W.K., 2002, Emerging dimensions of buyers behaviour in rural area. Ind. J. of Mkting, 32: 13-21.
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- Consumer Protection Act-1986.
- www.cci.gov.in.
- Digitized Cities and Sustainability:A Study on the Role of ICT in Development of Sustainable Cities
Authors
1 SKIM, Annatapur, IN
Source
Parikalpana: KIIT Journal of Management, Vol 12, No 1 (2016), Pagination: 71-76Abstract
India's urban population has increased from 26 million in 1901 to 337 million and it is expected to increase to 590 million by 2030. This rapid urbanization is at the expense of the loss if valuable ecosystems and land for satisfying the urban needs. Providing adequate housing, safe drinking water, employment opportunities and pollution free environment is daunting task for many cities. Indian cities are lagging behind in terms of wealth generation, strategic influence, standard of living and sustainability. Therefore, there is an urgent need to focus on sustainable urbanization. Many of these problems faced by the cities could be effectively and efficiently solved by ICT and would make cities livable. New technology created by ICT has potential to adopt innovative and creative measures in urban planning, management and governance. With the development of information and communication technology a new city is emerging, digital city.
The paper intends to understand the role of ICT in sustainable city development and analyze the innovative and sustainable solutions offered by ICT.
Keywords
Sustainability, ICT, Digital City, GIS, GPS.Full Text
